African Tech Summit Booth

I started by analyzing previous summit winners. The pattern was clear: most booths were either tech-heavy (VR demos, giant screens) or product-focused (download CTAs, giveaways). Almost none told a brand story.

Key insight: Moniepoint's real story isn't our app — it's the 20 million businesses we power. The booth needed to feel like their success, not ours.

Working in Cinema 4D, I created 3 major iterations before the approved design. The rejected versions taught me something: enclosed = corporate, open = accessible. Every iteration pushed further toward openness.

The final design featured a 4m × 6m footprint with a 3m elevated platform. That elevation created a natural "stage" effect — passersby would see activity above the crowd, creating curiosity that pulled people in.

I worked directly with fabricators in Lagos, making daily site visits. The renders were detailed enough that fabricators could work from them — but physical realities always bring surprises.

I directed on-site through the 3-day event: briefing the 8-person booth team on engagement flows (greet → qualify → demo/meeting → capture lead), coordinating content capture, and making real-time adjustments based on foot traffic patterns.

The most important call: insisting on a full dress rehearsal 2 days before. We discovered the demo tablets weren't secured and the photo backdrop needed height adjustment. Both fixed before a single attendee arrived.